Joseph Verrico: Why Content Removal is Critical in 2021

Joseph Verrico

December 1, 2020

Joseph Verrico is a content management expert who understands the importance of tracking your content’s success and making sure that it converts to your needs. Content removal is something that many companies don’t fully understand. However, it will be crucial in 2021 due to the new changes that will be implemented by search engines.

Why Content Removal is So Important According to Joseph Verrico

In 2021, Google plans to update its search algorithms to increase its effectiveness and ability to seek high-quality content. Google Panda updates will change a lot of what to expect, Joseph Verrico says, especially when it comes to the type of content that will be appreciated. The changes aren’t known yet, but Joseph Verrico has a few ideas of what may occur here.

Increasing the uniqueness of content is going to be huge in 2021, Joseph Verrico argues, as Google improves its algorithms and makes it easier to spot repeats. Authority is going to matter even more, Joseph Verrico states that more companies will find that their outsourced content doesn’t hold the same weight because it lacks a name or an identity.

Therefore, Joseph Verrico argues that content removal is critical in 2021 and that you should start the process in a way that makes sense for your business. The method of removing content isn’t something that you can approach without a lot of care. It is critical to examine the steps outlined below to ensure that you succeed where others in your field may have failed with content management.

How to Remove Content Successfully

The first step in the plan created by Joseph Verrico is to audit your content and decide how well it performs. Check its SEO stats, including how long people visit, how often they come, and whether they head to other site areas first. Joseph Verrico states that most content on your site may end up stalling your customers if it feels like a hard sell or doesn’t seem to have a unique purpose.

Ask yourself this tough question: does this content serve a purpose for my customers? If so, Joseph Verrico says it is critical to check the keywords next. Perhaps you have some dead keywords that aren’t converting any more, and you need to get rid of them. Or maybe you have to add some new keywords that Joseph Verrico believes will enhance your old content quality.

Now, you need to decide whether you want to upgrade that content, keep it as it is, or remove it entirely. Joseph Verrico suggests moving any negative content such as political-oriented messages, topics that have been proven wrong, or any other controversial items. Keep your website strictly business-oriented, and you can succeed.