When a negative story breaks — a lawsuit, an investigation, a leaked email, a viral post — the first 24 hours shape the next 24 months. Rapid-response reputation crisis management for executives and brands in the middle of an acute reputation event. See who I am and how I integrate with existing legal and PR teams.
A real digital crisis isn't a bad tweet. It's a cascade: the original story, the aggregator sites that pick it up within hours, the secondary coverage that cements it in Google's index, and the AI-generated summaries that start quoting all of the above within days. Getting ahead of that cascade is the entire job.
Most crisis firms are built for press handling — they write statements, manage calls, and coordinate with journalists. Valuable, but insufficient. A modern reputation crisis lives on Google, in AI chat windows, and in the archive.org snapshots journalists pull up three years from now. I handle the digital surface area that PR firms typically don’t touch, and I integrate cleanly with your existing counsel and comms team.
Every crisis engagement starts with an NDA. Nothing about our work is ever published, promoted, or referenced externally without your written consent. If a public case study or press note ever makes sense, it's on your timeline, not mine.